Marketing Strategy & Planning
Understand business goals, identify priorities, and develop a structured marketing plan.
Get a dedicated marketing manager to plan your marketing, coordinate the right experts, manage execution, and track performance—all without building a full in-house marketing department.
Businesses can hire designers, advertising specialists, social media managers, and SEO professionals. But without someone coordinating their work, marketing activities can become disconnected and difficult to manage.
Markyway gives your business a dedicated Digital Marketing Manager who connects business goals with marketing strategy, specialist talent, execution, and performance tracking.
See How It WorksYour manager acts as the central point of contact—connecting business goals to the right specialists, managing timelines and delivery, and recommending improvements based on performance.
Not another service bundle. Your manager identifies which marketing services your business needs and coordinates them according to your goals and agreed scope.
Your Marketing Manager identifies the right activities for your business and coordinates the required specialists. You get a plan tailored to your goals—not a forced bundle of every service.
Understand business goals, identify priorities, and develop a structured marketing plan.
Coordinate social media strategy, content calendars, publishing, and account growth activities.
Plan advertising campaigns, coordinate ad specialists, and monitor lead-generation performance.
Coordinate designers and video professionals to deliver required marketing creatives.
Coordinate website improvements, SEO activities, and online visibility initiatives.
Monitor KPIs, review campaign results, track leads where possible, and identify improvement opportunities.
The manager's responsibilities and specialist execution depend on the agreed scope of work.
A straightforward process keeps your marketing focused, coordinated and accountable.
We assess your business, current marketing activities, challenges, and growth objectives.
Your manager prepares a marketing plan, prioritizes activities, and defines measurable KPIs.
The manager coordinates specialists, manages timelines, follows up on deliverables, and monitors execution.
Review performance, identify opportunities, and refine the marketing plan based on results.
Get the direction and coordination needed to keep your marketing moving—without having to manage every specialist yourself.
Your manager keeps the plan, people, timelines and performance reviews connected. Specialist work is coordinated according to your agreed scope, with clear responsibilities and no promise of guaranteed leads or sales.
Discuss Your RequirementsChoose a starting plan or get a customized scope based on your marketing requirements.
For businesses that need structured marketing management.
For businesses that need broader coordination and growth-focused planning.
For businesses with specialized or more extensive marketing management requirements.
Prices are starting prices and exclude 18% GST where applicable. Advertising budgets, creative production, specialist execution, and third-party charges are additional unless explicitly included in the agreed scope. Manager availability and deliverables will be defined before onboarding.
For Indian small and medium-sized businesses that want to grow but lack an internal marketing leader.
Businesses that need structured marketing without hiring a complete internal team.
Businesses looking for better coordination across marketing activities and external partners.
Companies seeking a more organised approach to advertising, enquiries, and lead tracking.
Companies that need a central manager to coordinate current employees, agencies, and freelancers.
Learn what a dedicated manager does, how scope works and how marketing performance is reviewed.
A Digital Marketing Manager plans marketing activities, coordinates specialists, monitors execution, and reviews performance against agreed objectives.
Markyway provides managed digital marketing coordination. Your dedicated manager plans and oversees marketing activities and coordinates relevant specialists based on the agreed scope.
Not necessarily. The management fee covers the agreed management scope. Advertising spend, production, specialist execution, and third-party costs are separate unless specifically included in your quotation.
Yes. Your manager can coordinate existing employees, freelancers, agencies, and additional specialists within the agreed responsibilities.
KPIs are agreed based on business objectives and may include campaign performance, enquiries, leads, website activity, and other available marketing data. Sales attribution depends on tracking access and data quality.
Share your business details, current marketing setup, challenges, and objectives. Markyway will assess your requirements and propose a suitable scope and quotation.